INVESTORS GROUP

Investors Group is a leading national provider of financial services, helping Canadians plan their future through a coast to coast network of consultants. Each year, top-level performers are sent to unique conference destinations where we brand and package the incentive program to make the experience as unique and special as their achievements.

To build excitement for the destination a custom logo and video is launched announcing where the conference is held. The logo symbolizes both the spirit of the consultant and the destination, while the video teases them about the distinct journey they’ll take utilizing a range of cultural music, quotes, icons, fashion, cuisine, architecture and historical references.

Qualifying consultants are sent unique invites and travel packages to their regional offices. Email marketing directs winners to an online portal that serves as the destination conference information hub. Finally on arrival; consultants are greeted with a welcome package complete with travel guides and itineraries of the week’s events.